Hatching a digital strategy for a new chicken brand we should all give a cluck about.
As a brand-new company committed to helping to end food waste and combating climate change, Do Good Chicken™ turned to Ample to provide digital strategy and execution as they debuted a new sustainable chicken brand.
Do Good Chicken invented a revolutionary new production process that turns healthy surplus grocery food into nutrient-rich chicken feed, which helps keep food out of the landfill and unnecessary carbon from entering our atmosphere. Their carbon-reduced chicken allows consumers access to great-tasting chicken that combats climate change right from their kitchen.
After a successful site launch in July 2021, we turned our attention to fully supporting the brand across all digital platforms. We craft carefully curated, SEO-friendly copy in the form of in-depth guides, informative articles, and recipes to showcase Do Good Chicken’s expertise and delicious chicken. We also regularly reach target audiences via social media channels, paid advertising, and emails to help build awareness, get people talking about the mission, and bring countless clicks to their website.